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Marketing Manager (18-00302) in Troy, MI at GTA

Date Posted: 7/15/2018

Job Snapshot

Job Description

GTA is unable to hire candidates that require H1-B visas to work in the U.S. If you require an H1-B, please don't apply.

Title: Marketing Manager (18-00302)
Location: Troy, MI
Base Compensation: Open and Competitive
Bonus Eligible: Yes
Additional Benefits: Healthcare, Dental, Vision, 401(k) matching, company paid holidays and more!
Travel: 10% - mostly local
Type of hire: Direct / Permanent

Position Responsibilities:
  • Lead the development and growth of product line marketing strategies by crafting, executing and communicating product and capabilities messages and materials -- including brochures, videos, web content and more -- to prospective and current customers in the global marketplace.
  • Develop and execute multi-dimensional marketing and public relations to promote product excellence and brand awareness. Tactics should include the organization of executive speaking engagements at industry events, membership and active participation in industry organizations, technical award nominations, advertising campaigns, key sponsorship activities, media stories, etc.
  • Maintain and continuously expand knowledge of relevant markets and customer trends, and collaborate with Sales and Engineering to utilize awareness of trends to position our products well within target markets.
  • Lead media relations efforts for the company, with support from director. This includes the development of news releases and media target lists, regular pitching to media and organization of media events.
  • Develop external communication strategies and lead the implementation of external communication programs to meet the strategic goals of the Sales & Marketing organization.
  • Conduct and/or analyze market research for various target markets, product lines and industries as requested.
  • Support entire global team as needed with execution of special events, internal and external, as needed.
The ideal candidate will have:
  • Bachelor's Degree in Marketing, Integrated Communications or related field. Master's Degree preferred
  • Minimum of 8 years combined Marketing / Public Relations experience in a business-to-business environment
  • Minimum of 3 years automotive experience (tier-one supplier experience preferred)
  • Experience with InDesign, or Adobe Suite software preferred

GTA QUESTIONS:
Please acknowledge that you understand that your answers to the following questionnaire will be part of your submittal to our client, and that you will answer each question as thoroughly and professionally as possible.
  1. What are some marketing strategies you have utilized in the past that you feel would be helpful in this role?
  2. Does your professional background include working in a marketing role within the automotive industry?
  3. What is the highest level of education you have completed? Which field of study is this degree in and from which university did you graduate?
  4. Are you currently working? If not, when was your last day of employment?
  5. Can you please list why you left or why you are looking to leave your most recent employer?
  6. What is your 'acceptable” and 'ideal base” compensation for this position? We would like to make sure we don't price you out of consideration, but you know what the numbers are that you need (Please Do Not put negotiable)
  7. When would you be available to interview and start this position, if selected?
  8. If you currently do not live near the job location and the commute is too far for you, are you willing and able to relocate at your own expense?
  9. Are you able to work in the U.S. without need for a Visa, other than a TN Visa for Canadian citizens?

Please note that if you are a current GTA employee or have been placed by GTA at one of our clients, we will not be able to entertain moving you. However, we are hopeful that you may know someone else who is qualified and as such you would still be eligible for our generous referral bonus program detailed below.

REFERRAL BONUS PROGRAM:
If you are able to refer a person we do hire, we can offer up to $250 for contractors after they are on the job for 90 days and up to $500 for direct hires after they are on the job between 90 days to 180 days, depending on customer payment terms